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2026

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The value of temporary work brand exceeded 50 billion yuan and continued to rise for 8 consecutive years

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On June 22, the 18th "world brand conference" hosted by the world brand lab was grandly held in Beijing. It became a grand event for enterprises to jointly discuss brand, economy and management topics and share the strategic meal of the century. In the 2021 analysis report released at the meeting, temporary workers were listed again for eight consecutive years with a strong strength of 50.366 billion yuan, the brand value increased by 8.777 billion yuan over the previous year, and the market performance and brand credibility were highly affirmed.

The Chinese brand national team lineup obtained by the world brand laboratory based on financial analysis, consumer behavior analysis and brand strength analysis is also known as the "Chinese brand Oscar" in the industry. This time, it won the list and achieved a significant increase in brand value, fully demonstrating the extraordinary enterprise strength and brand influence of temporary work.

Deduce value with strength

The promotion of brand value stems from consumers' high recognition of temporary work brand strength. From the beginning of manufacturing loaders to now, the business covers more than 150 countries and regions around the world. In the past 49 years, temporary workers have been carrying the glory and dream of China's equipment manufacturing and cutting through thorns and thorns on the road of "becoming an international leading enterprise of construction machinery".

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